I’m Mike Allton, and this is the archive – social media strategy, content marketing, the practitioner-tested guides I wrote over a decade at The Social Media Hat. These days I’ve traded that hat for a new one. Everything current – the Digital Crew system, the AI Hat Podcast, the work I do now – lives at The AI Hat. This site stays up because the work behind you still matters.
From the Archive
Read my latest articles and guides below:
How to Handle Matters In-House Instead of Outsourcing
Stop relying on outsourcng your core needs; learn how shifting key roles and responsibilities in-house can give you greater control and deeper brand alignment across your business. Discover essential strategies like hiring the right people and training your existing team to handle complex processes internally, saving you time and money in the long term.
How to Handle Matters In-House Instead of OutsourcingRead More
How To Market Your Business’s Sustainability Online
Struggling to market your business’s sustainability in an era of greenwashing skepticism? Learn five essential strategies—from increasing transparency and making real upgrades to authentic storytelling—to gain customer trust and promote your eco-friendly brand online.
How To Market Your Business’s Sustainability OnlineRead More
Using AI Effectively on Social Media
Thanks to AI, social media no longer has to be a challenge or nice to have for small businesses. Here’s how.
How to Use Social Media to Find Tenants for Your Real Estate Empire
In today’s digital world, social media has undoubtedly become one of the most powerful tools at our disposal for marketing everything from shoes to dog training services, so it is not at all surprising that it can also be leveraged to market rental property and find tenants for people operating real estate businesses, too. Platforms …
How to Use Social Media to Find Tenants for Your Real Estate EmpireRead More
Beyond Locks and Keys: Important Security Measures for Every Business
Business security requires having more than simply bolting doors shut and installing traditional locks. Although these measures provide the foundation of protection for a business, the threats out there necessitate a multi-layered defense strategy to fully secure a company. In this blog, we will look at some of the things that every business must have …
Beyond Locks and Keys: Important Security Measures for Every BusinessRead More
The Benefits of Using AI Transcription Tools to Convert Video Interviews into Blog Content
Turn video interviews into blog content without the hassle. Learn how AI transcription tools save time, boost output, and streamline your content workflow.
The Benefits of Using AI Transcription Tools to Convert Video Interviews into Blog ContentRead More
How to Build a Brand Personality Through On-Screen Content
People don’t engage with logos—they engage with presence. Voice. Energy. Something they can feel. If your brand’s content doesn’t make people feel anything, you’re not building a brand—you’re just making noise.
How to Build a Brand Personality Through On-Screen ContentRead More
It’s Time for a New Conversation About Social Media Marketing
The conversation around social media marketing is stuck on algorithm hacks and burnout. It’s time for something new. Join Mike Allton as he introduces a new podcast built to provide the strategic clarity modern marketers need.
It’s Time for a New Conversation About Social Media MarketingRead More
11 Techniques to Repurpose Long-Form Blog Content into a Month of Social Posts
Discover 11 practical techniques you can start testing to repurpose long-form blog content into a month of social posts in this helpful guide.
11 Techniques to Repurpose Long-Form Blog Content into a Month of Social PostsRead More
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What's actually in here
Over a decade of guides on social media strategy, content marketing, and growing a business online – the practical, tested kind. It also includes Partnership Unpacked, the interview show where I talked to dozens of marketing and partnership leaders about what actually works in their businesses. All of it’s still here, still useful, still free.
Why this site stays up
I don’t publish here anymore. Everything I’m building now happens at The AI Hat, where I help teams build a Digital Crew – governed AI agents that take the busywork off their plate so people get back to the work only they can do. But the twelve years here got me to that work, and deleting it felt like erasing my own homework. So it stays, as-is, for anyone doing their own research on who I am and what I’ve actually built.